The Austin Advertising Federation chose SPD Austin to design their new logo. Rex Peteet created the new logo, which he described as "a coming together, a creative network, an organization that encourages connections and a free exchange of ideas. Open, accessible, not elitist. It is an ambigram as well, as it reads the same rotated 180 degrees."
The new look was revealed to the Ad Fed membership at the annual Big Wig awards, at which the organization honors Austin advertising industry vendors as well as the Ad Person of the Year, among other honors.
