SPD Austin and The Forté Foundation today announced the launch of the Forté Career Gal Road Trip. This innovative and interactive online game is designed for college women and recent college graduates who may be undecided in their career goals as well as those already considering a business major in college.
The Forté Career Gal Road Trip, available at "http://virtualcampus.fortefoundation.org/roadtrip":http://virtualcampus.fortefoundation.org/roadtrip, will allow users to test drive and explore different careers and experience the many, varied paths to success taken by others. Road Trippers will have the opportunity to make virtual work/life decisions including: leaving the workforce to pursue an MBA, starting a family, entering various fields of business based on different college majors, and much more. Each decision will ultimately lead to a video segment of a successful woman in business that has made a similar life choice at the same stage in her career. The outcomes will make it clear that a business major is a helpful but not required element for a successful career. Additional profiles and career paths will be added in the coming weeks.
"When Forté approached us with their idea of creating a virtual "game of life" for young college women, we were very excited about the opportunity to help bring their vision to life,” says Elisha Moore, Director of Strategic Planning, Sibley/Peteet Design Austin. “Together we came up with the idea of a road trip as a fun metaphor for the many, varied paths to success available to women today — a fun way to see where the road of life may lead."
To create the Road Trip, SPD and Forté worked with Hear Now Productions and Wilson Brown Productions to interview top women business executives across the country. SPD then created an architecture for each woman's career path, following the choices leading them to where they are today. The video interviews were edited into distinct segments for each career choice, with editing services provided by Texas Turkey and Wilson Brown Productions.
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Image may be NSFW.
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